To create a brand that felt like 'a neighbor' from around the world, we focused on representing an array of cultures and people. The notion of ‘many equals one’ was fundamental in crafting a global identity that everyone could relate to. That led us down the creative discovery around weaving which is something that every culture has a version of. Continuing to dive deep into ideas of weaving, quilting, and crocheting led to explorations of farmland in the mountains of Ecuador that from an aerial view look like quilts on the Andes. All this led us to the name "The Patchwork Collective" that is further echoed in the visual mark found in the logo.
The Patchwork Collective has a global focus, with the mission of creating an impact through philanthropic endeavors worldwide. We sought to create a brand that resonated on an international level, so we crafted one specially tailored for our two audiences - grant recipients and partners. By catering to both parties' needs, we were able to extend the reach of our message far and wide while making meaningful connections across continents.
We are incredibly thankful for the amazing work Carrot did to help us build a strong, recognizable brand and online presence. Their guidance and creativity helped us develop and establish our identity!
Marie Dageville
Founder, The Patchwork Collective
With The Patchwork Collective's name and logo in place, we set out to uncover their unique brand language. We discovered that the heart of their identity was found within its pillars of giving - these served as a platform from which other sub brands could extend off from!
Sub Brands
The Patchwork Collective is grounded in three pillars representing global health, social equity and climate justice. To evoke each pillar's potency as an individual concept while part of a larger collective, we crafted sub-identities that are uniquely recognizable yet proudly connected to the core identity – making them unmistakably "Patchwork children".
Photo selection was pivotal to the overall brand as it was a direct extension and bridge between Patchwork and an audience around the world identifying with the brand. Furthermore we wanted to infuse more colors into the overall look and feel of the identity without having to introduce a kaleidoscope of colors.
